Ani is wearing Taylor Barrel 27" in White and Long Sleeve Boat Neck in Cream
“I like to feel comfortable and cool in what I wear and that’s different for everybody”.
Ani is wearing Enora Straight 29" in Lt. Driggs
Ani is wearing Enora Straight 29" in Lt. Driggs
Senself revives ancient folk healing methods through utilizing “hero” botanicals. Do these methods find their way into your everyday life beyond your Senself products?
Definitely. Coming from my home country of Georgia, these healing methods and rituals are a huge part of our history and culture. We use them in our everyday lives and try to approach different health or skin conditions in natural ways using herbal medicine. We use plants like Nettle and Plantago, which are hero ingredients in Senself, in our cuisine as well. They are considered as superfoods for their extensive health benefits and we try to incorporate them as much as we can in our meals.
Walk us through the conception of Senself, what were you feeling was lacking in the skincare industry at the time?
Because I have extremely sensitive skin, I was always on the lookout for products that will be effective and potent, but not irritate my skin. I was so bored of using simple pharmacy products that were prescribed for sensitive skin types. I wanted to use Vitamin C serum at a level where I would see results and glycolic acid that would exfoliate my skin but still be gentle. This is where my partner Gwen and I decided to brainstorm and found out how amazing the Nettle and Plantago duo is when it comes to soothing and calming irritated skin. We tested them with ingredients like medical grade 20% Vitamin C and glycolic and lactic acids. We got the perfect formula: effective skincare with potent actives, yet gentle enough for sensitive skin types.
Who do you look up to style-wise and how do they influence your dressing process?
I don’t really look up to influencers or fashion icons for style inspiration. I have my own style and comfort is a huge factor for me. I like to feel comfortable and cool in what I wear and that’s different for everybody. I love blazers and jackets and good denim. You can never go wrong with this combination.
What do you look for in a pair of jeans? What does the perfect pair feature?
My whole life I thought jeans didn’t look good on me and I can safely say I spent my teenage years without even owning a pair of jeans. I realized I was trying on the wrong kind. Now I wear jeans almost every day, and for me comfort and fit is the most important. I cannot compromise on either. I love wide leg and high rise, it really compliments my body type. I love DL jeans because of how soft they are on my body and even after giving birth, the Hepburn Wide Leg made my body look perfect. They are still my favorite pair of jeans.
Ani is wearing Hepburn Wide Leg 32" in Chardonnay and Inessa Sweater Vest in Natural
Ani is wearing Hepburn Wide Leg 32" in Chardonnay and Inessa Sweater Vest in Natural
For anyone new to Senself, what is the first product you’d suggest they try?
I am obsessed with our moisturizers. It’s the most fuss-free, easy, moisturizing formula that gives an amazing glow. You just can’t go wrong with it. And also our Calming Botanical Serum. I use it after sun, after cold weather, when my skin feels a bit dehydrated or sensitized after hydrafacial or any injections. It contains chlorophyll, green tea and melatonin, which instantly calm the skin and reduce redness. It’s magic in a bottle.
Ani is wearing Alma Mini Skirt in Ecru and Refined Tee in Black
Ani is wearing Alma Mini Skirt in Ecru and Refined Tee in Black
Shop Ani’s Edit below and get 10% off with code ANI10 at checkout.
Shop Ani’s Edit below and get 10% off
with code ANI10 at checkout.
