Indigo_Frieze
Inside Indigo at No. 9 Cork Street, London
An exhibition in partnership with FRIEZE London.
From DL1961, an exploration of the innovative fibers and sustainable technologies that are set to disrupt the denim industry.
26 - 29 May, 2022
Presented at No. 9 Cork Street, FRIEZE
Click on each zone to explore.
Click on each zone to explore.
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INDIGO/ Zone 1 - The Cloud
Our manufacturing process starts with discarded clothing from around the world. Ever wonder what happens to that old sweatshirt after you part with it? Unfortunately, 95% of old clothes could be recycled, but only 15% are. Most ends up in landfills.
The discarded clothing is represented here by a larger-than-life mobile covered in denim scraps. A wall was constructed and the room was painted and carpeted in Yves Klein Blue.
INDIGO/ Zone 2 - The Viewing Room
We’ve partnered with RecoverTM, a leading materials science company, to buy truckloads of post-consumer waste from all over the world, and turn them into new recycled cotton fibers.
In our factory, the new fibers are stored in bails. Stacked here to create an immersive viewing room while footage from our factory floor is projected on the wall.
INDIGO/ Zone 3 - The Fiber Forest
The magic happens when we weave RecoverTM recycled cotton fiber together with bio-based TENCELTM and other regenerative fibers to create brand new yarns. Each meets our high feel and fit standards, with a lower impact on the planet than traditional yarns.
In the most immersive section of the exhibition, we spun yarns around dowel rods and suspended them from the ceiling. Guests walked through to reach the final zone.
Indigo/Zone 4 - The Gallery
The finished product is high-tech denim that not only makes you look good, but can become wearable art.
Here we partnered with artists of different mediums to showcase the beauty and versatility of denim.
INDIGO/ Zone 1 - The Cloud
Our manufacturing process starts with discarded clothing from around the world. Ever wonder what happens to that old sweatshirt after you part with it? Unfortunately, 95% of old clothes could be recycled, but only 15% are. Most ends up in landfills.
The discarded clothing is represented here by a larger-than-life mobile covered in denim scraps. A wall was constructed and the room was painted and carpeted in Yves Klein Blue.
INDIGO/ Zone 2 - The Viewing Room
We’ve partnered with RecoverTM, a leading materials science company, to buy truckloads of post-consumer waste from all over the world, and turn them into new recycled cotton fibers.
In our factory, the new fibers are stored in bails. Stacked here to create an immersive viewing room while footage from our factory floor is projected on the wall.
INDIGO/ Zone 3 - The Fiber Forest
The magic happens when we weave RecoverTM recycled cotton fiber together with bio-based TENCELTM and other regenerative fibers to create brand new yarns. Each meets our high feel and fit standards, with a lower impact on the planet than traditional yarns.
In the most immersive section of the exhibition, we spun yarns around dowel rods and suspended them from the ceiling. Guests walked through to reach the final zone.
Indigo/Zone 4 - The Gallery
The finished product is high-tech denim that not only makes you look good, but can become wearable art.
Here we partnered with artists of different mediums to showcase the beauty and versatility of denim.
Ella Richards, Sarah Ahmed & Princess Maria Olympia of Greece
Ella Richards & Sascha von Bismarck
Ella Richards
Lucie de la Falaise & Ella Richards
Mustafa Ahmed, Sarah Ahmed, Suzy Menkes, Maliha Ahmed & Faisal Ahmed
Sabine Getty
Isabella Charlotta Poppius & Ella Richards
Suzy Menkes
Daphne Guinness
Tish Weinstock & Ella Richards
Princess Maria Olympia of Greece & Ella Richards
Alice Brinkley, Sascha von Bismarck & Tish Weinstock
Tish Weinstock, Leah de Wavrin & Alice Brinkley
Liam Cairo & David Gardener
Daniel Lismore
Ella Richards
Deborah Ababio
Donna Wallace
Alexis Williams, Deborah Ababio, Guest & Donna Wallace
Guest & Vassi Chamberlain
They say it takes a village, but this project took the whole globe. From New York, to London, to Karachi (and sometimes Milan, Los Angeles, and Paris), take a look behind the scenes at how the exhibition came together.
