Digitag
Your Denim's Digits
The first of its kind in the denim industry, this digital tag is accessed via QR code on the inside waist of our jeans. This allows the customer to see their jean’s journey from fiber to finished garment, giving full transparency into exactly how much water, energy, and recycled materials were used along the way.
The data is achieved through Jeanologia’s Environmental Impact Measurement Software that monitors the environmental impact of garment finishing processes in an efficient and economically viable way. How it works?
We tapped into our community and invited artists, activists, editors and influencers to create their own ultra-sustainable jean. All equipped with their own Digitag, giving full transparency into the process from fiber to finished garment.
MARINA TESTINO
Sustainable Fashion Advocate
SARAH HARRIS
Deputy Editor, British Vogue
EVA LANGRET
Artistic Director, Frieze London
SARAH AHMED
Chief Creative Officer, DL1961
GEROGINA COHEN
Art Dealer, Gagosian
FRANCESCA FEARON
Freelance Fashion and Jewelry Writer
COLOMBA GIACOMINI
Fashion Stylist
CARMEN BELLOT
Fashion Stylist and Writer
OLIVIA BENNETT
Freelance Fashion Writer
MALIHA SOAHIB
Editorial Associate, Vogue Business
LUCY HALFHEAD
Contributing Editor, Harper’s Bazaar UK
LEANNE ELLIOTT YOUNG
Founder, Institute of Digital Fashion
JULIA BRENARD
Contributing Fashion Editor, British Vogue
JAY ANDERSON
Fashion Stylist
HARRIET QUICK
Contributing Editor, British Vogue
INDIA SEHMI
Head of Brand Partnerships, LTK
CAT TAYLOR
Creative Director, Institute of Digital Fashion
SORREL KINDER
Fashion Stylist
MARY FELLOWES
Fashion Stylist and Creative Director
SARAH CORBETT WINDER
Fashion Stylist
Swipe & Tap For More Digits
MARINA TESTINO
Sustainable Fashion Advocate
SARAH HARRIS
Deputy Editor, British Vogue
EVA LANGRET
Artistic Director, Frieze London
SARAH AHMED
Chief Creative Officer, DL1961
GEROGINA COHEN
Art Dealer, Gagosian
FRANCESCA FEARON
Freelance Fashion and Jewelry Writer
COLOMBA GIACOMINI
Fashion Stylist
CARMEN BELLOT
Fashion Stylist and Writer
OLIVIA BENNETT
Freelance Fashion Writer
MALIHA SOAHIB
Editorial Associate, Vogue Business
LUCY HALFHEAD
Contributing Editor, Harper’s Bazaar UK
LEANNE ELLIOTT YOUNG
Founder, Institute of Digital Fashion
JULIA BRENARD
Contributing Fashion Editor, British Vogue
JAY ANDERSON
Fashion Stylist
HARRIET QUICK
Contributing Editor, British Vogue
INDIA SEHMI
Head of Brand Partnerships, LTK
CAT TAYLOR
Creative Director, Institute of Digital Fashion
SORREL KINDER
Fashion Stylist
MARY FELLOWES
Fashion Stylist and Creative Director
SARAH CORBETT WINDER
Fashion Stylist