Sustainability Our Story

We're raising the bar, not only for ourselves, but for the denim industry at large.

DL1961 is a family-owned brand, creating premium denim with sustainability at our core since 2008. Overseeing the entire process from fiber to finished garment, we pride ourselves on our leading fabric and sustainability technologies. Learn more about how we're taking trash and turning it into your new favorite jeans, all our eco-friendly materials, and our commitment to social responsibility.

95% of old clothes could be
recycled, but only 15% are.

We've all gotten rid of plastic and old clothes, but where does it all
go? We're taking your old jeans and plastic bottles and turning them
into your favorite high-performance denim.

Starting With Trash

Shredding Into Fibers

Dyeing and Weaving

Construction

Water Conservation

Finished Product

Giving new life to old jeans
starts with getting small.

We begin the process by shredding old denim and post-consumer
waste into smaller and smaller pieces, then weaving those into new
yarn with eco-friendly fibers and high-performance stretch.

Starting With Trash

Shredding Into Fibers

Dyeing and Weaving

Construction

Water Conservation

Finished Product

State-of-the-art dyeing and
weaving.

The yarns are woven into your favorite lifting, sculpting, comfortable
fabrics and dyed using only the highest quality Dystar Liquid Indigo
pigments to minimize harmful byproducts.

Starting With Trash

Shredding Into Fibers

Dyeing and Weaving

Construction

Water Conservation

Finished Product

Post-consumer waste +
waterless technology =
high-tech denim.

Your jeans are constructed and hand-finished using waterless laser
and Ozone technologies in our family-owned manufacturing facilites,
which are fully compliant with International Social & Environmental
Quality Standards.

Starting With Trash

Shredding Into Fibers

Dyeing and Weaving

Construction

Water Conservation

Finished Product

Your jeans take about 1500
gallons of water to produce.
Ours take less than 10.

Thanks to all the ultra-absorbent fibers and waterless techniques we
use along the way. What's more, we treat and recycle 98% of the water
we do use in our in-house treatment plant.

Starting With Trash

Shredding Into Fibers

Dyeing and Weaving

Construction

Water Conservation

Finished Product

The final product is denim
you can feel good about, in
more ways than one.

Finally, your jeans are quality checked and delivered. You get
sustainably-made jeans that make you look your best and feel even
better.

Starting With Trash

Shredding Into Fibers

Dyeing and Weaving

Construction

Water Conservation

Finished Product

98% of Water
Recycled

In our state-of-the-art
in-house treatment plant.

Recycled and
Renewable Fibers

Like Modal® and Tencel™
to reduce water
usage and increase the
life of your jeans.

Clean Dyes

We use Dystar
Liquid Indigo to minimize
byproducts, and no bleach
or harmful chemicals.

Certified Cotton

We adhere to
international standards
to bring you the
highest quality denim.

Ozone and Laser
Technologies

No water or harmful
chemicals needed for
your favorite denim effects.

Solar Power and
Energy Efficiency

Our self-generating
power plant uses solar
panels and heat
recovery to power itself.

Closed-Loop
Manufacturing

We're turning
your trash and old denim
into your new favorite jeans.

Ethical Practices

We're committed
to fair wages,
reasonable hours, and
positive working conditions
for all our people.

98% of Water Recycled

In our state-of-the-art in-house treatment plant.

Recycled and Renewable Fibers

Like Modal® and Tencel™ to reduce water usage and increase the life of your jeans.

Clean Dyes

We use Dystar Liquid Indigo to minimize byproducts, and no bleach or harmful chemicals.

Certified Cotton

We adhere to international standards to bring you the highest quality denim.

Ozone and Laser Technologies

No water or harmful chemicals needed for your favorite denim effects.

Solar Power and Energy Efficiency

Our self-generating power plant uses solar panels and heat recovery to power itself.

Closed-Loop Manufacturing

We're turning your trash and old denim into your new favorite jeans.

Ethical Practices

We're committed to fair wages, reasonable hours, and positive working conditions for all our people.

Sustainability means doing
right by the planet, and
the people on it.

Introducing our giveback fund, The Pantry.
Each month we allocate a portion of our sales
to supply necessities to New York City-area
shelters and charities. See who we've been
able to work with so far.